GovTech Market Insights: April 2021
From building trust to navigating the evolving stakeholder landscape, selling to the public sector has changed drastically over the last year. Here are 5 updated tactics that you can use to effectively sell to state and local government in a world of virtual and remote interactions.
- Be a Virtual Resource — Since many leaders have been heads-down in response and recovery, build trust by sharing best practices and resources.
- Focus on the Why — With an abundance of potential projects and limited time, focus on addressing the ‘why now?’ in your point of view.
- Understand the Evolving Stakeholder Landscape — New department leaders, policymakers, elected officials and more are involved in buying decisions. Ensure your campaigns reach the full set of titles involved in the purchasing process.
- Be Where Your Market Is — Ensure that your marketing strategy includes elements of being at the ‘virtual’ table at trusted industry conferences and events.
- Avoid Cold Digital Outreach — Avoid cold unsolicited and non-relevant mass outreach campaigns; make things personal and relevant.
For a deeper dive into these tactics and more, watch the on-demand webinar, “Effective Strategies for the New Reality.”
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NEWS IN NUMBERS:
$350 billion
The amount of funding that will go to state and local government from the American Rescue Plan. View the infographic for potential tech opportunities.
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Public Libraries Can Tap into Eligible Funds Worth Billions
The American Rescue Plan includes significant federal dollars that can support library programs and services that play a larger role in recovery than is generally understood.
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