Are webinars dead? ☠️
5 Post-Pandemic Tips for Webinars
Webinars dominated in 2020. But with in-person events back in full swing and shorter attention spans for digital content consumption, you may assume webinars are on their way out.
Not so fast. Webinars are a critical way for companies to share their point of view with a targeted audience. But, how can your webinar stand out in all the digital noise? Not to worry, we’ve got you covered.
After conducting hundreds of webinars since the initial waves of the pandemic, here are 5 post-pandemic tips for webinar success we’ve leveraged to help our clients be successful:
- Keep it short. We are consumed with a ton of content. Try hosting rapid fire, 30-minute webinars to get your point across in a quick and consumable package.
- Build programs, not one-time experiences. Help your message stick by covering a topic from different angles over the course of a series.
- Reuse your content. Repackage your webinar as a downloadable content piece or short-form video to extend its life.
- Go Live! Make it a conversational experience by livestreaming on social media.
- Create engagement opportunities. Connect with your live audience by utilizing poll questions, encouraging chat or hosting a Q&A.
If you aim to reach CIOs, IT directors or buyers in specific government segments like cybersecurity, finance or transportation, our market specialists can help you quickly build and deliver a turnkey webinar that will drive hundreds of high-quality leads and help get your company’s point-of-view out to the right buyers at the right time.
We’d love to help you design a webinar that government will want to attend!
Let us know if you are interested and we will schedule a call to discuss.
e.Republic is the nation’s only media and research company focused exclusively on state and local government and education.
