By Joe Morris, Deputy Chief Innovation Officer, e.Republic It was great to see a few of you in person last week at the State of Technology California Industry Forum. If you were as fired up as me about budget numbers, we could be good friends. …

During a recent conversation, Brian Cohen, Vice President for the Center for Digital Education, and Ron Bergmann, former Vice President of Information Technology and CIO at Lehman College, discussed the current state of technology in colleges and universities. Bergmann provided unique insights into the challenges facing these institutions. Here…

In a recent conversation between Teri Takai, Senior Vice President for the Center for Digital Government and Curtis Wood, former CIO for the Commonwealth of Massachusetts, they shared some new perspectives on the challenges and opportunities within the public safety space. Wood offered a unique look into the intersection of…

By Joe Morris, Deputy Chief Innovation Officer, e.Republic It’s halftime — welcome to July! If you sell or market in the education sector, now is the perfect time to ramp up your efforts and make the most of the remaining months. Here’s a mid-year higher-education-focused update. The numbers are in…

In a recent conversation between Teri Takai, Senior Vice President for the Center for Digital Government, and Gloria Salazar, former CEO of the San Joaquin Regional Transit, the two leaders discussed the most pressing issues facing the public-sector transportation space — and how technology can help solve these problems. …

By Joe Morris, Deputy Chief Innovation Officer, e.Republic The summer of strong leads. That sounds nice, right? This month, I want to dive into a few key insights about obtaining strong leads for your solutions. Let’s dig in. 3 Takeaways from the “Mastering the Lead Management for State and Local Government” Webinar The Center for Digital Government hosted a Lead Academy, where our panel…

In the world of business-to-government (B2G) and business-to-education (B2E) sales, relationships hold the key to success. Regardless of the goods or services your company offers, cultivating strong relationships with decision-makers in state and local government entities and educational institutions can greatly influence your sales outcomes. Here’s why. Understanding the Public-Sector Landscape To start, it’s…

Content marketing is an effective strategy for businesses seeking to influence decision-makers in government, especially in the state and local sectors. Technology companies, in particular, can benefit from this approach due to the complex nature of their products and services. …

Lead generation in the state and local government sector requires strategic approaches tailored to the unique characteristics of this market. Here are 10 actionable tips for optimizing lead-generation efforts in the public-sector market: Shorter Attention Spans and Compressed Content: With decreasing attention spans, it is crucial to create concise and…