6 Proven Ways to Extend the Life of a Content Marketing Asset
Published in
2 min readJul 27, 2022
You’ve got a content marketing asset and sent it to your target accounts, what’s next? We’ve leveraged a variety of methods to repurpose and extend the lifespan of our client’s custom content.
Here are 6 proven ways to extend the life of a content marketing asset:
- Convert the text of the paper into an article or news story and post it on your website or blog. It will be read by site visitors and also improve your rank on Google.
- Promote your paper with banner ads on a reputable website.
- Sponsor a topical newsletter. Include a short description of your asset and include a link to download.
- Share at live events. Hand out printed copies of your paper at in-person events or create a QR code that attendees can scan to download.
- Use for targeted follow-up. After an event, send your asset to the contacts you met as part of a content marketing strategy.
- Repurpose your content. Take data points from the asset and create an infographic or short-form video.
Interested in sharing your content with state and local IT leaders? We’d love to help create a strategy for your company. Let us know if you are interested and we will schedule a call to discuss.
e.Republic is the nation’s only media and research company focused exclusively on state and local government and education.
