Lead generation in the state and local government sector requires strategic approaches tailored to the unique characteristics of this market. Here are 10 actionable tips for optimizing lead-generation efforts in the public-sector market: Shorter Attention Spans and Compressed Content: With decreasing attention spans, it is crucial to create concise and…

e.Republic’s Director of Digital Marketing, Zach Presnall, and Chief Strategy & Innovation Officer, Dustin Haisler, discussed the potential of ChatGPT for marketers, focusing on its applications in campaign planning, content creation and ad testing. Q: How can marketers use ChatGPT as a tool to augment their campaign planning? Zach Presnall…

🌷 April showers bring May flowers … right? Hi everyone, Joe here. We have been getting a ton of rain in Northern California this year. Here’s to a colorful spring! Speaking of some sunshine in the forecast, let’s dive into the critical needs on the horizon for state and local…

👋 In case you haven’t been greeted, welcome to the age of digitalization. As digitalization grows, so does SLED technology spending. Overall, SLED IT spending is expected to grow between three and five percent in 2023 with total spending reaching as high as $137 billion. 💸 Welcome to the “big…

e.Republic introduces the SLED Industry Excellence Awards to recognize the best state, local and education marketing and communication initiatives. SACRAMENTO, CALIFORNIA, UNITED STATES, February 23, 2023 — e.Republic LLC, a media, events, research and data company and originator of the gov tech industry’s only market acceleration platform, has introduced a…

👋 Joe Morris here. Today, I’m diving into some of the market buzz that has kicked-off 2023. As a bonus, I asked Teri Takai, Former California and Department of Defense CIO and current Vice President of the Center for Digital Government, three questions about the market. …

Hello, Joe here. 🤖 New year, new AI tools. (That’s a saying, right?) Now that we are all back at our desks and ready to take on 2023, I wanted to discuss the elephant in the room: Is a robot going to take your job? The good news? Not exactly…

NEW STATE CIOs: Bill Vajda (WY); Robert Osmond (VA); Liana Bailey-Crimmins (CA); Greg Hoffman -interim (ND); Patti Chapman -acting (PA); Shawn Nailor -interim (VT); Brian Tardiff -interim (RI) NEW STATE CISOs/CTOs: Ralph Johnson (WA); Ray Yepes (CO); Mike Davis -interim (GA); CISO -vacant (OK); Christopher Dressler -acting (PA); CISO -vacant (ID)…

👋 Hi, Brian Cohen here, Vice President for the Center for Digital Education. You know you live in New York when it’s 22 degrees on Monday and 60 degrees on Wednesday. This probably means we will have 25 inches of snow next week…❄️ Enough about the weather, I am here…